Die Welt in Karten | Brand identity design
Die Welt in Karten is a German language YouTube channel focused on helping people to better understand the world with hand-made, carefully designed thematic maps.
All about the colors
We were aiming at a somber yet elegant color palette that would quickly evoke our planet and reproduce the Earth image in viewer’s minds, subsequently relating it to maps.
Youtube channel cover
Minimalistic, yet evocative cover for the Youtube channel featuring the world map in blue tints close to the color palette’s chosen nuance and one of the main logotype’s declinations.
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